[Image] So how exactly can you use the blog to help your online business?
Here are a few ideas to get you started:
• Use the blog to discuss things related to your field of business. For instance, if your business provides web hosting services, you could discuss things related to web hosting, thus showing potential customers how much of a guru you are.
• Let your employers have their own blogs to talk about your services/products. The more active blogs that reference your business, the more exposure you’ll get.
• Use your business blog to keep current customers updated on new services/products available.
• Post news about your business, as well as start rumors about potential happenings in your online business.
• Get feedback from current and potential customers on your products/services. For instance, you could make a post on a new product, giving details about it. Then your existing customers or potential customers could give their opinion on it.
• Promote your online business on your blog by making blog posts with information on what your business offers.
• Install Adsense on your blog and make extra revenue from ads clicked, thereby helping your business to be more profitable.
Source: The Benefits of Blogging by Fahwaz
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